White-label OTT Platform
White-Label OTT Platform: Your Channel, Your Name
Choose your path. Brand every screen. Keep your subscribers.
If viewers see the vendor’s name in the address bar, player, checkout, or receipt, it isn’t white label.
Evening news broadcast
Streaming from Your Station WebsiteYour channel on your own domain
Select a plan priced in hours.
Lite: $24 a month for 100 broadcast hours and 500 viewer hours (September 2026). No fee per subscriber. One Time plan available for big broadcasts.
Add your logo to the player.
Upload your logo, position it in one of the four corners, and choose from five skins. This applies to all players on your site at once.
Paid plans have no watermark.
Sell passes through your checkout.
Pay-per-view and subscriptions sell via your WooCommerce checkout. Recurring passes need the WooCommerce Subscriptions extension, purchased separately.
Stream on your own WordPress site and domain while WpStream handles video delivery. Viewers can watch on phones, laptops and smart TVs.
Test it as a viewer, not from a feature list
Your domain should appear in the address bar and your logo on the player. The checkout, receipts, and any app store listing should carry your brand too, while the vendor delivers the video behind the scenes.
Test it as a viewer, not by reading the vendor's list of features. If the vendor's name appears anywhere, it's branded, not white label.
How Far Does White Label
Really Go?
Logo Removal
The player may show your logo, but the vendor's domain, checkout, or emails might still reach your viewers.
Your Domain, Branded Web
Your domain, player, checkout, and pages all carry your name. Viewers watch in a browser. No app store listing is required.
This is where a WordPress site with WpStream comes in: the channel is a page of your existing site.
Native Apps in Your Name
Apps on the App Store, Google Play, Roku, and Apple TV are published under a developer account. Only your own account shows your name. TV apps often require a higher plan.
Run the Viewer Test on Any Trial
Before signing with any white-label OTT platform, open a trial as a viewer. Walk through the subscriber's experience: find the channel, press play, buy a pass, and read the receipt.
Every vendor's name is a leak. Write down each instance, noting the plan it appeared on, since this can change between entry and top plans.
Find
Open the Channel Page
Check the address bar. Is it your domain or a vendor subdomain?
Watch
Press play
Look for a vendor badge in the player corners, control bar, and menu.
Check what the player and checkout page show by default, and whether you can style them.
Pay
Buy a pass
When buying a pass, see whose checkout page opens and whose name appears on the bank statement. That business is the merchant of record.
Some billing services can act as the merchant. On your site, WooCommerce manages the checkout.
Receipt
Read the Receipt
Check who sent the order email. A vendor's default sender address may show until you verify a custom email domain. This applies to welcome emails and order confirmations.
Route by Route
Which Route Keeps Your Name on Every Screen?
There are three routes to a white-label OTT platform, and most vendors fit one.
App-builder OTT Platforms host your storefront and apps. You rent the channel and its pages.
Operator Middleware and Licensed Platforms serve telcos and broadcasters. Prices are quote-only.
Your Own Website Plus a White-Label Live Streaming Service: WordPress with WpStream. This DIY route doesn’t require a custom build.
To find the best white-label OTT platform, the table asks one question per row: Whose name does the viewer see?
| Viewer checks | App-builder OTT | Operator middleware | WordPress + WpStream |
|---|---|---|---|
| Viewer checks: Address bar | App-builder OTT: Vendor subdomain on entry plans; your own domain on higher plans | Operator middleware: Your own domain points to the operator's subscriber portal | WordPress + WpStream: Your own domain; the channel is a page of your site |
| Viewer checks: Player | App-builder OTT: Player styling is limited on some platforms; branding options vary by plan | Operator middleware: Your branding appears on every screen | WordPress + WpStream: Your logo in any corner, five skins; no watermark on paid plans |
| Viewer checks: Checkout | App-builder OTT: Vendor's built-in checkout on entry plans | Operator middleware: Billing runs in the platform's back office | WordPress + WpStream: Your WooCommerce checkout, paid into your own Stripe or PayPal |
| Viewer checks: Receipt sender | App-builder OTT: The vendor's default sender address until you verify your own email domain | Operator middleware: Your brand on every invoice | WordPress + WpStream: WooCommerce order emails, sent from your site |
| Viewer checks: App store listing | App-builder OTT: Your developer account, or the vendor's developer ID on some platforms | Operator middleware: Your developer accounts | WordPress + WpStream: None: viewers watch in a browser |
| Viewer checks: Viewer support | App-builder OTT: Often provided by the vendor on entry plans | Operator middleware: Depends on the vendor | WordPress + WpStream: You decide; it's your site |
The stream runs on your own WordPress site and domain.
Lite
Lite: $24 a month or $190 a year. Offers 100 broadcast hours, 500 viewer hours, 200 viewers at once, 5 live channels, and 25 recording hours for replays.
Suitable for a church or radio station with a weekly schedule.
Plus
Plus: $59 a month or $490 a year. Provides 250 broadcast hours, 2,000 viewer hours, 1,000 viewers at once, 15 channels, and 100 recording hours.
Pro: $169 a month, with 1,000 broadcast hours.
Ultra: $449 a month, offering 4,000 broadcast hours. All paid plans include unrestricted PPV streaming, 24/7 broadcasting, and watermark-free video.
The trial
One Time plans start at $36, with hours that don’t expire. A free trial allows you to test the service. Read the build steps and compare plans on the pricing page.
Fee Models
What Does a White-Label OTT Platform Really Cost?
Five fee models exist behind the sticker prices (all as of September 2026). WpStream charges a flat rate based on hours. Other platforms charge per subscriber, add variable usage fees and per-app fees, charge per user plus usage, or sell a one-time license.
The difference is clear: a per-subscriber fee increases with every subscriber, while an hours plan grows only when your viewing exceeds the plan's limits.
| Route / vendor | Fee model | Starting price | Native TV apps |
|---|---|---|---|
| Route / vendor: WpStream (your WordPress site) | Fee model: Flat plan in hours, no per-subscriber fee | Starting price: $24/month Lite; $36 One Time | Native TV apps: None: a browser on any device, smart TVs included |
| Route / vendor: App-builder OTT platform | Fee model: Plan + per-subscriber fee, often a per-app fee | Starting price: Monthly plan plus usage or per-subscriber fees | Native TV apps: On higher plans |
| Route / vendor: Operator middleware or licensed platform | Fee model: Per-user fee plus usage, or a one-time license | Starting price: Quote only | Native TV apps: Usually included |
What Your Own Channel Includes on WordPress
A station, church, or league needs six key features from its channel. With WordPress and WpStream, all six are on your site.
Your Domain
Channel and replay pages are regular pages of your WordPress site. Each live channel and on-demand video gets its own page at your address.
Your Player
Place your logo in one of four corners over one of five skins. Change it mid-broadcast without stopping the stream. See player branding for details.
Your Checkout
Sell pay-per-view or season passes through WooCommerce at your prices. Recurring passes need the WooCommerce Subscriptions extension.
Your List and Your Money
WooCommerce manages checkout on your site, and money goes directly to your connected Stripe or PayPal account.
Protected Streams
AES-128 encryption with authenticated keys, Lock to Website so the stream is only visible on your site, and password-protected pages. Note: It’s not multi-DRM, and some browsers may not support encryption.
Replays and Catalog
Save broadcasts as cloud recordings, which use recording hours, and create an on-demand catalog of past services or events.
Five White-Label Channels: Examples
Examples of how different organizations could run their channels, not customer stories. Viewer hours are the total watch time of everyone.
Local TV Station
A 24/7 channel page on its domain, free to watch, with the station logo in the player corner. The channel uses about 720 broadcast hours a month, exceeding Plus's 250 and within Pro's 1,000.
Community Radio Station
Live video feed from the studio on the station website, with a weekly show schedule and an archive of recordings. A 2-hour morning show five days a week uses about 40 broadcast hours a month, fitting within Lite's 100.
Church
The Sunday service streams on the church website and stays there as the sermon archive.
Recording a 2-hour service uses 2 recording hours, so four Sundays use 8 of Lite's 25 recording hours a month.
Sports league
A season pass through WooCommerce Subscriptions, or pay-per-view per match, on the league's own domain. A 2-hour match with 300 viewers watching the whole game uses 600 viewer hours (2 x 300).
Lite's 200 viewers at once is too low for that crowd, and its 500 viewer hours a month wouldn't cover one match.
The Plus plan fits up to three such matches a month: 1,000 viewers at once and 2,000 viewer hours (3 x 600 = 1,800).
A weekly match (4 x 600 = 2,400) needs Pro's 10,000.
Fitness Brand
A monthly membership offers live classes and replays of every session, available at the brand's checkout.
For a special event outside the usual schedule, a One Time plan covers it.
Apps or Website
Do you need Roku apps or just your website?
If you must have native TV apps, WpStream is not the right choice.
WpStream streams to web browsers.
It does not create or submit a native Roku channel, an Apple TV app, an Android TV app, a Fire TV app, or apps for iOS and Android.
Viewers access your site through a browser on any device, including phones and smart TVs.
However, it is not an IPTV or telco middleware system: no set-top boxes or operator back office. Operators need a dedicated middleware system.
Protection includes encryption and a domain lock, but not multi-DRM. Low latency (about 2 to 5 seconds) and adaptive bitrate are still in beta.
Using the website route means you manage the WordPress site: hosting, updates, and WooCommerce are your responsibility. Here's what that costs.
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What is White Label Streaming?
White label streaming means your domain, your player, and your logo, with no third-party branding, platform suggestions, or outside ads.
How to Build an OTT Platform with WordPress
This is a step-by-step guide to building a browser-based OTT channel on WordPress with WpStream and WooCommerce: live channels, a video library, and paid access.
White-label OTT questions, answered
It’s a streaming service run by a vendor, but experienced by your viewers under your name.
Your domain appears in the address bar, your logo is on the player, and the checkout, receipt, and any app store listings display your brand.
With WpStream, the channel is a page on your WordPress site, so the domain and checkout are already yours.
No: WpStream streams to web browsers and does not create or publish a Roku channel, an Apple TV app, a Fire TV app, or Android and iOS apps.
Viewers watch on your site in a browser on any device, including smart TVs. If native TV apps are essential, WpStream is not the right fit.
It depends on the option: as of September 2026, WpStream starts at $24 a month, billed by hours, with no per-subscriber fee.
Hosted app-builder platforms typically add per-subscriber or per-app fees, and operator platforms are quote-only. For a cost breakdown, see what a video streaming website costs.
On paid plans, the player can show your logo without a watermark.
When your viewer or broadcast hours run out, your streams may carry WpStream branding until you top up or upgrade. Check your hours before a major broadcast.
On your WordPress site with WpStream, WooCommerce handles the checkout, and the money goes to your payment account (here’s how selling access works).
On a hosted platform, check where the subscriber list is stored. Then test an export of every email and order during the trial.
Vendors published these figures in March 2026: a white-label deployment can launch in 6 to 10 weeks, while a custom build takes 12 to 18 months.
With WpStream on WordPress, setup involves the plugin, an account, and WooCommerce. The build guide lists every step.
According to one vendor’s data, yes.
That vendor, which sells its own white-label product, estimates custom multi-platform builds cost €300K to €1.5M over 12 to 18 months (March 2026). White label options rent a finished platform.
The WpStream route avoids the platform build since the channel runs on the WordPress site you already have.
No: WpStream streams live and recorded video to browsers on your website, with no set-top boxes, no operator back office, and no program guide middleware.
Telcos and IPTV operators needing those features need operator middleware, which includes native apps, a subscriber portal, and billing.
Ready when you are
Start your free trial
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