Live Video SEO: Optimizing your live streams


Live Video SEO is a necessity for businesses that wish to rank high on Google Search. Unfortunately, you cannot expect a lot of traffic to your website if you do not research keywords and topics that your target audience want to read about.

SEO stands for Search Engine Optimization. This is the practice of increasing the quantity and quality of the traffic on your website. You do this by researching relevant keywords that are popular with your target audience, not popular with your competition (low competition), and low cost per click.

To get a search engine’s attention, invest in your SEO. Ideally, you should have at least one person on your marketing team that focuses on optimizing your SEO.

What is Live Video SEO?

Live Video SEO is when you optimize your video content. This includes live streams that are recognized by search engines and will be put on the first page of Google Search.

Algorithms can watch videos and consider their content while determining search ranks. It’s essential to focus on what goes into your live videos to make them rank better on search engines.

Why does Live Video SEO matter to Businesses and Creators?

Generally, live streams help bring in larger audiences and engage through live interactions. So why should we also consider SEO optimation for Live Videos?

Live Video SEO improves Google Rankings

Having live streams with a good SEO strategy and relevant video content will not only bring you more engaged traffic, but it will also encourage viewers to check out your website. You will have to make sure that your video has an in-depth description with links to different articles or resources that your viewers may want to check out.

If your viewers like your content and believe that their queries are being answered by you, they are more likely to keep checking out different pages on your website. This in turn leads to your audiences spending more time on your website. If enough people spend time on your website, the algorithms will understand that your website should be ranking it higher.

Live video text boosts organic traffic

Live Video SEO text along with the SEO on your website (blogs, landing pages, and resources) work hand in hand for your overall SEO. If your Live Video content is similar to the available blogs on your website, search engines will have more text to index.

When paired well, the overall SEO for your Live Video content and SEO optimized blogs will work together to bring organic traffic to your website.

Live streams lower bounce rate on your website

In today’s world, people are more likely to watch a video or live stream over reading a block of text. We are a generation that struggles with patience. We often do not find it fun to sit still and read a blog. However, if there is a video option, we are more likely to watch.

This is why we aim to include video tutorials whenever we can on our website. Every single tutorial we have on our blog will have a video tutorial attached.

While some people may be more traditional and follow the text, many will follow the video and repeat the steps to live stream on their website with the help of the video. Although we know that video content does wonders, we also understand that a good SEO strategy also includes text so we will continue having both text and video tutorials.

How to Optimize your Live Streams

Research a list of relevant keywords

You can find multiple resources and sites that can aid you when it comes to finding the right keywords. But why do you need these keywords?

Relevant keywords need to be:

  • Popular with your audience
  • Have low competition
  • Low cost per click
  • Relevancy (traffic) increasing over time

So how can you find these keywords? Thankfully, you have multiple resources on the internet.

SEO assistants include:

Optimize your titles and descriptions

Once your keywords are set and you know what you will be writing about, it’s time to start writing!

The best recommendation from experience is that you leave the title until after you have written your description, tags, captions, and any other required text. This is because it is much easier to write a title based on the description. Furthermore, the title is the most important part of the post or Live Video.

The title acts as the Header or H1 header which is what search engines first pick up on. Next, search engines will look at the description and see if it correlates with the heading. If it does, then it will become relevant or will be considered a ‘rankable’ item on Google Search.

Remember, you will need to add your keyword to your title (heading), descriptions, and tags. Make sure you add synonyms or phrases that are similar to your keywords. This is because people may often look up different synonyms of the same keyword and you will want them to still reach your Live Video.

Quality and impactful content

Live Video Content checks all the requirements of an optimized SEO strategy. It often helps websites reach the top of Google Search rankings. Think of YouTube, Twitch, Netflix, and other streaming websites. The main thing they all have in common is video content. Why does video content do so well?

Fresh, personalized, orginal content that keeps viewers watching for a long time. If viewers spend a long time watching a live video, they are also more likely to come back for more content.

The great thing about video content is ENGAGEMENT. The more valuable the content, the more viewers will engage with you via the comments section or even on your social media pages.

Be consistent

This is one of our number one suggestions and we will continue sticking by it. As with anything you do in life, whether it is a sport, a hobby, a job, or school, consistency does wonders for your skills. In the case of SEO, not only does live streaming consistently bring in a loyal fan base of viewers, it also helps your SEO.

If viewers will keep returning to your website, this will decrease the bounce rate. It will also show search engines that your content is valuable and will promote it to potential viewers. You may be wondering why search engines are keen on promoting your content. rest assured that it is also beneficial to them.

Considering Google, people use it because they know it shows them reliable resources and most often, what they look for, they get. If Google finds your article or Live Videos reliable and that viewers spend time on it because it is a resource that answers queries, it will promote you because it makes them a reliable search engine for others.

Earn backlinks whenever possible

Consider backlinks as a vote of confidence from other websites and influencers. The more backlinks you have from other websites or social media platforms, the more reliable you are to search engines. Moreover, different websites also have different authority in the internet world.

If you can earn a backlink from a website like The New York Times, it will be more relevant than 10 backlinks from 10 small websites that don’t have an established authority

A few ways you can earn backlinks is by promoting a link to your live stream before going live (a few days or weeks) and encourage those on your social media pages to share on their websites or socials. You can also network with other influencers in your niche and ask them if they could link your Live Videos in their descriptions wherever relevant.

Of course, you will probably be asked to do that for them as well. This in turn also helps you because the more relevant links you add to your posts, the more likely search engines are to promote you.

Backlinks are a vote of confidence from other websites and influencers

Don’t underestimate the power of blogs

As mentioned earlier, the text in your Live Video content works together with the text on your website so that a vast index is available for search engines to navigate. It is important that you also use your website to post consistent blog posts that are relevant to your niche.

Similar to keyword research for your Live Video content, you also need to research keywords to write relevant blog posts.

Be relatable, provide factual information, statistics, and be informative on the subject matter that you write about. Manage its SEO by providing the write keywords, title, and meta description.

You can then embed your Video Content to your blog posts and offer two different ways for your readers to understand what you are talking about.

Take advantage of forums and Q&A blogs

Reddit and Quora is the new Yahoo Answers, but better. Make sure you go on and look for questions that are relevant for your business or niche. You can then answer questions and point them towards your website. However, make sure you are careful and you don’t simply link your website or Live Video content to these threads.

You need to be able to answer in a comprehensive manner, touch on every point, and provide relevant links to blog posts that answer their exact questions. Overall, try to add value to the community you are interacting with and don’t act like a ‘brand ambassador’ or ‘marketer’ that simply wants to promote. Everyone hates that person!

Creating ever-green video content and repurposing

Ever green content is the content that never goes old. You can always find a different way to use that article you wrote months ago. Imagine all the time, effort, and money you spent on creating that piece of content.

Whether it is an article, a documentation, video, or landing page. Why should it just get pushed over into your archives with the more content you create? What a waste.

Instead, if you went live and spoke about a specific topic, for instance, how to go live on your website, don’t just leave it like that. Here is a few ways you can continue creating content with that live stream:

  • Record your live stream and create a Video On Demand from it
  • Segment that VOD into smaller videos to post on your social media platforms
  • Write a blog post/tutorial about it and post it on your website
  • Create a playlist with that VOD and other Live Videos that are relevant

These are just a few steps that you can take to repurpose just one of your live streams. Imagine what you can do with all your other live streams and how much content you can extract for your website and social media platforms.

Concluding Live Video SEO

Live Video SEO is often not a topic that you hear about when it comes to optimizing your website. However, rest assured that implementing good SEO strategies before, during, and after your live streams will drive quantity and quality traffic to your website.

If you already have an idea of what SEO is and have already been doing it for your blog posts and landing pages, consider adding this step to your Live Video content. A few additions and relevant keywords and descriptions can take your video content and website to the first page of Google Search and other search engines.

To recap, you will need to:

  • Research keywords
  • Add a relevant title and description
  • Have original and impactful content in your videos
  • Be consistent with your live streaming schedule
  • Earn backlinks (the quality way)
  • Start a blog and post consistently
  • Be active on online forums
  • Create evergreen content

Now that you have the basics of Live Video SEO, go ahead and start implementing these changes to your video content. If you’ve already been doing this, don’t stop. Rome wasn’t built in a day!

Beatrice Tabultoc

Beatrice Tabultoc

Beatrice is the digital marketing go-to at WpStream. She manages all things social media, content creation, and copywriting.

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