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Understanding Channels, Video-on-Demand, and Pay-Per-View

October 21, 2020

This article shows real-life examples of Channel, Event, Video-on-Demand, and Pay-Per-View in use. At WpStream, thousands of streamers are steadily growing their streaming businesses using our services. Whether you choose to monetize your videos or not, WpStream can help you live stream all your video and audio content. This article defines and explains the logistics behind our services.


A channel includes audio and video content similar to traditional TV channels. The admin can run as many channels as possible and decide whether to monetize a channel or offer it for free. A channel can be reused for upcoming live-streaming events or permanently deleted.


 “Isabella is an Instagram influencer that creates lifestyle and travel content. She wants to start creating live content using WpStream. She dedicates one channel to lifestyle on Saturdays, and one for travel content on Wednesdays. This clear distinction between channels categorize her demographic of followers, identify which type of content her followers enjoy most, while also carefully navigating different revenue streams.”


An event is a transmission on a specific channel that has a beginning and an end. Events can run on a specific channel one after the other. Such events include the entertainment industry where concerts and sports tournaments get live streamed, in the professional industry, or in education. In other words, if you can live it, you can live stream it. An event can be offered for a fee or for free. Events can also be recorded for later viewing and become VODs. 


 “Lora is the principal of a school and wants to showcase her students’ talents for parents, friends, and colleagues. For this reason, she sets up a channel and live streams talent shows, sports tournaments, and spelling bee competitions as events.”

Video on Demand

Video on Demand (VOD) is when an audience watches videos “on-demand” at any time, in any place. These videos include movies, TV shows, music videos, or any other type of filmed content (similar to Netflix). In conventional TV, shows and movies run on specific schedules. However, with a VOD, viewers have access to content at all times at a fixed cost or for free. VODs also offer the possibility to fast-forward, replay, pause, and play.


“Andrew is a food critic. He travels to different cities, states, and countries to eat and he writes reviews. Highly trusted and thoroughly entertaining, he gained a large following on social media and now posts his delicious adventures as VODs using WpStream.”


As simple as it sounds, making a channel or a VOD, and then Pay-Per-View means that viewers pay a flat fee. A one-time event, can be placed on its own channel with a set fee and recorded for a VOD. Alternatively, a recurring event will have a weekly or monthly subscription. The bigger the audience, the greater the streaming revenue.


“James is an up-and-coming comedian. He performs at a bar and wants to live-stream his sets to promote his work and gain momentum. With WpStream, he can live-stream his sets using PPV and set up weekly subscriptions.”

To summarize, a channel can run 24/7 and multiple channels can run at the same time. Events run within a channel one after the other. Furthermore, VODs are recorded videos that come out of live-streams or they could be uploaded directly onto a WordPress website. Pay-Per-View is a method of monetization. Viewers pay to view a live-stream or a VOD, similar to buying a cinema ticket to view the movie once. Hopefully, this article has clarified your doubts and removed the need for interpretation. If you would like to experience our services before fully committing, sign up at any time for a free trial.

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