24/7 Streaming – Building a Continuous Live Stream Channel

24/7 streaming

Most of the time when you’re doing a live stream for your video website, the broadcasting session lasts for a couple of hours. Regardless if it’s a sports event you’re streaming or a concert, the session has a beginning and an end. This article will focus on continuous live streaming or 24/7 streams.

Linear live streaming, commonly known as a continuous 24/7 stream, has a lot in common with broadcast television – the media is distributed continually to all viewers willing to watch. The only difference between 24/7 streams and broadcast television is the technology used to distribute video to the viewers.

As online content is rising in popularity and surpassing traditional broadcasting technologies such as television, live linear streaming will also become more accessible and common. Broadcasting giants are also moving to live linear streaming, with innovators like CBS and ABC offering 24/7 stream options for their content.

New Distribution Models

In the last few years, more and more viewers are switching from cable to online video, with over 30 million households taking this step in the US alone. Although video-on-demand content has several advantages over cable content, many people still want to enjoy linear 24/7 content.

The reason being, people don’t want to have to look through and select the content they want to watch each time they turn on their TV, laptop, or phone.

With the development of Smart TVs connected to the internet, it’s becoming incredibly easier for content producers to offer linear video content alongside their VOD products. Besides, the viewing patterns are changing concurrently – the number of people enjoying video content on devices such as mobile phones or tablets is skyrocketing.

Thanks to this new distribution model, it’s perfectly feasible for a company to start broadcasting 24/7 streams within a reasonable budget and with a trickle of supporting staff.

Building a Channel

Building your own linear streaming channel may represent a challenge for some website owners, but overall it’s not that tricky if you know the essential steps and equipment. 

Online Video Platforms & 24/7 Streaming

Before launching your linear live stream, you will need an online video platform to host and distribute your content to viewers. WpStream allows website owners to host 24/7 live streams, along with plenty of security and monetization options.

Since WpStream works with WordPress, you will be able to build your website and have it running in no time. Monetization options are available through the use of different payment processing plugins such as WooCommerce. If you plan to have several streams or VODs on your website, you can use WpBakery to create custom pages and give your website a unique design.

In short, WpStream features include:

  • WpStream Plugin available for FREE – if you want to use your own theme
  • Total control over your linear stream
  • The ability to record and create products from your 24/7 live stream
  • Easy monetization of your content
  • User-friendly interface & documentation available
  • Free streaming apps such as OBS Studio supported
  • Fully encrypted streams

To create your first 24/7 live streaming channel you will have to first open up an account on WpStream.net. After registering and selecting your preferred package, head on over to your WordPress website, and install the WpStream Plugin – the WpStream Theme is optional.

If you’re having any trouble at this point, feel free to check our guide on how to install the WpStream platform.Once you have your website set up and everything ready to go, it’s time to create your first 24/7 streaming channel.

  • If you want to create a free channel, simply refer to our article on how to broadcast a free channel with OBS studio.
  • For creating a pay per view channel, check out our article on broadcasting pay per view events.
  • To run a subscription-based website, take a look at our guide on how to create subscription products.

Streaming Data for 24/7 streaming

Keep in mind that 24/7 live streaming will use up a lot of bandwidth, and that’s normal. It’s important to calculate your viewer hours and estimate how much you’re going to get from each plan WpStream has to offer.

You will also have to estimate your total number of viewers and bandwidth consumption. If you want to opt for a continuous 24/7 stream, you can check our article on setting your FPS, bitrate, and resolution to ensure you don’t waste any bandwidth.


Linear live streaming does present some new challenges, as opposed to regular streaming. Your equipment needs to be able to handle 24/7 streaming – your camera, computer, and encoder must all work perfectly around the clock.

If your computer is often crashing or your internet connection is unreliable, you will have a choppy stream that puts viewers off. Ideally, you should have a dedicated computer for the task and disable automatic updates or any other events which may trigger a restart. 

With these aspects in mind, you may want to set up a separate budget for professional streaming equipment, including hardware encoders. The equipment is well suited for linear streaming, with minimal errors and downtime.

Even with top-notch streaming equipment, problems may still arise. It’s a good idea to implement redundancy within your streaming setup. If your encoder or camera fails, you should have a backup configured and all-set in just a few minutes. This will also help your team fix problems faster.


The most important aspect of any video project is the content itself. You have two main approaches to choose from when starting a 24/7 live stream:

  • Broadcasting live video from a certain place, like a studio – where we can include talk shows, live news, etc.
  • Broadcasting videos that were recorded previously – streaming pre-recorded talk shows, movies, documentaries, reruns, etc.

Since having a linear channel is in itself a challenge. You should strongly consider going for both approaches. Live content is more engaging for the viewers but it’s also more labor-intensive and requires a lot of planning. Pre-recorded video content is easier to broadcast but less engaging for your viewers.

Most linear streaming channels will opt for a mixture of these two types of content: Broadcasting live events during prime time hours and for the rest of the day just stream pre-recorded videos. In the simplest form, broadcasting on a linear streaming channel can be done with only pre-recorded content.

All you need to do is use a live streaming app like OBS studio to queue your videos and the WpStream platform.

Monetization for 24/7 streaming

There are several ways to monetize your linear live stream. With the WpStream platform and WooCommerce you have a lot of flexibility regarding different revenue options. For example, you can charge a regular subscription fee for your live stream. You can also create different subscription packages – weekly, monthly, or yearly for your content.

Once your viewer selects a certain package, they will have full unlimited access. Another option would be to charge a one-fee for access to your content. Certain live events such as sports are more suited to this option. If neither of these options seems appealing to you, you can opt for advertising as a means of revenue generation.


Launching your very own 24/7 live streaming channel with WpStream is easier than ever before. Modern technology allows small website owners to run professional live channels within a budget. The best part about WpStream is that it’s user friendly andanyone can use it. Even without prior technical experience or knowledge.

Beatrice Tabultoc

Beatrice Tabultoc

Beatrice is the digital marketing go-to at WpStream. She manages all things social media, content creation, and copywriting.

Start your free trial with WpStream today and experience the ability to broadcast live events, set up Pay-Per-View videos, and diversify the way you do your business.