Ask any fitness enthusiast and you’ll find that half the trouble of starting a workout is getting to the gym. Add a pandemic, and that makes it more difficult, to say the least. If there is one good thing that has come about in 2020, it is the possibility to stay at home and do those crunches. Live-streaming fitness classes have, in just the span of a few months, become one of the fastest growing segments in the fitness industry.
The emergence of online and digital fitness has made working out more accessible. Consequently, they’ve become more popular than physical gyms and sports clubs. According to a study done by Alliance TA6, 76 percent of adults claimed that they would continue working out along with a healthier lifestyle even after the lock down. Moreover, the same survey stated that Millennials and Gen Z are amongst the most frequent users of live streaming- if that’s the demographic you’re looking for.
It is safe to say that Zoom, Facebook live, and Instagram live have replaced the four walls of a fitness studio. Whether you have always been an online fitness instructor or you’re a physical gym owner and have adopted hybrid-style classes, WpStream has just the solution for you.
Who are We?
WpStream is a platform that allows you to live stream, create Video-on-Demand, and Pay-Per-View. We provide an affordable and user-friendly way for small and big businesses alike to showcase their skills and talents through live streaming. According to the size of your audience, we provide four subscription plans that you can choose from, each suiting your own needs.
Our services can be used on any WordPress website and it is possible to stream directly using specialized RTMP broadcast software such as OBS, WireCast, vMix, Zoom, etc. To guide our customers, we have plenty of video tutorials on our YouTube channel. You can choose to monetize your fitness classes or offer them for free using WooCommerce.
Other Free Streaming Platforms
We’ve all heard of almost every social media platform providing live-streaming options to their users. So why pay for one? The issue with free live streaming is that the user has very limited options and flexibility when it comes to monetization and content creation. Amongst all the platforms that offer streaming services, YouTube, Facebook and Instagram are the most popular.
All these platforms provide a simple, user friendly approach to live-streaming. However, most live-streamers don’t want a platform that only offers a mere ad revenue model of monetization as seen with YouTube. Furthermore, YouTube content is heavily moderated and those pesky bots will flag content without thorough analysis.
Data privacy and Facebook sounds quite contradicting in the same sentence. As a streamer (or a viewer), you do not have access to the type of data the platform is collecting and what is being done with it. Of course, it may just be used for marketing and regulating your algorithm nowadays, but that may not be something that you are interested in as a streamer with your own website.
Since Instagram is also owned by Facebook, similar features exist. Your online activity is tracked and you cannot add a live-stream to your own website. Another reason why these platforms are not the ideal option is that you cannot record and store live-streams in playlists as VODs with multiple monetization options.
Why Work With WpStream?
Easy to use
With just basic WordPress knowledge and by watching one or two of our YouTube video tutorials, you are set to start your fitness streaming adventure. Of course, we provide support to all our customers. So if anything comes about, do not hesitate to contact us.
Live Stream directly (no 3rd parties)
You can add your live-stream directly to your WordPress fitness website without the need of 3rd Party platform interference. Furthermore, you have control over your content and full ownership of your live-streams and VODs. We pride ourselves in providing better privacy and data security to our customers in a time where this issue is gaining momentum.
Add the live-stream/VOD to your own website
If you want to add the live-stream to your WordPress Pages/Posts, you can do so using the ‘WpStream Player’ block by just adding the Product ID of your live-channel or VOD. Alternatively, you can manually enter a shortcode and it will appear on your website.
WordPress theme available for free
You get access to the WpStream theme for free and you can build your own website using a series of different templates made available to you.
Two demo websites- Hollywood Demo & GoLive Demo
Build your streaming website similar to popular streaming websites Twitch and Netflix. Hollywood Demo & GoLive Demo are two sample websites displaying how your own WordPress fitness website could look like.
Live-Stream using any broadcaster that uses RTMP
RTMP is one of the most popular ways to stream, used by Facebook Live and YouTube. Different broadcasters such as OBS, Wirecast, vMix, and Zoom include RTMP as their input option which can be used to live-stream content to your website. All you have to do is insert a username and a stream key. See here for more information on how to set up a live-stream.
WpStream could be used by big businesses as well as entrepreneurs that are new to the scene. With plans starting at as low as $19, you can find the right subscription plan at a convenient price.
Monetize/offer for free
According to the type of content you produce and what you are working with, you have the opportunity to monetize your videos in different ways or offer your content for free
Have multiple channels running simultaneously
If you have multiple ideas in mind and don’t know what you want to stream, why choose? You are able to set up multiple channels and run them at the same time with different events. These channels can run 24/7 and keep your viewers entertained all day, every day.
Customize live streams with logos and other graphics
To emphasize how important it is to be able to embed your live-stream onto your own website, you have the option to customize your live-streams, logos, and other graphics that would have otherwise not been possible with free streaming websites.
As the name suggests, you can choose to offer your live-streams and VODs for free to your viewers. Although it does not seem like a profitable way to go at first, you can gain valuable viewers at first by offering them free videos. Once viewers acknowledge the quality content you provide, they would be willing to pay for more content in the future should you choose to monetize it. Keep in mind, you can include ads and sponsored content into your videos and have a revenue stream flowing without having your viewers pay to watch.
Pay-per-view means that your viewers will pay to watch each of your live-streams or VODs. Simply put, it is similar to buying tickets to watch a movie at the cinema. PPV is a great way to monetize your fitness classes since you may have people casually joining an online kickboxing or aerobics class one once in a while. Usually, people prefer to PPV at first and get a feel for the different workouts and exercises available. Later on, they may fully commit to monthly payments. It is important to offer your students options.
With a subscription business model, viewers make monthly payments and have access to all the content on a website. Economically speaking, it is cheaper for viewers to subscribe to monthly payments as opposed to paying for each video individually. However, it is more difficult to get new viewers to subscribe monthly from the get-go. They will need some time to get accustomed to your content. In the end, good content will keep viewers coming back. Therefore, focusing on the quality of your streams and VODs should be prioritized.
Finally, if you create a website, start streaming and create VODs, you always have the option of adding a variety of monetization options to each channel. You may choose to offer your warm up and stretching exercises for free, but add the circuit training workout as Pay-per-View. As for your subscription videos, you can include daily workouts such as warm up, leg day, and cool down. Your subscription plans can also offer a schedule for your students packed with daily meal recipes. All in all, you can organize your workout plans as you see fit.
What fitness classes can I live-stream?
While these are just a few examples of what workout and exercise classes can be live-streamed, there are plenty more that you can do and do not worry if you don’t find the class you offer, you can still stream it!
- Strength training
- Muay Thai