Table of Contents
What is live streaming?
When it comes to starting a live stream on website, there’s a few things you will need to consider. Online media streaming in real-time is called live streaming. This is not to be confused with ‘streaming’ which is when viewers will watch a video online (not in real-time). Live streaming or ‘broadcasting’ are both used synonymously to refer to going LIVE. Live streaming is present in every industry. E-commerce, education, news, IT services, sports, fitness, and media (of course).
Live streaming has made it easier to communicate in real-time and not necessarily be in the same room. Furthermore, for big seminars, webinars, conferences, and business meetings, not every one can be present. This is especially true for multinationals and global countries that communicate with their partners abroad and remote workers.
Artists and musicians have also used the online sphere to promote themselves and broadcast concerts to their fans. The great thing about live streaming is that you can set up Free-To-View live streams, Pay-Per-View, Subscription, or even Private (Password Protected) live streams.
What is website live streaming?
Most platforms and social media apps like YouTube and Facebook are strictly managed and controlled. This may sometimes take away from creator’s art and content. Some risks that content creator’s are susceptible to include censorship, muting content, or random takedowns by automated bots. For this reason, many streamers are choosing to live stream on their websites, or even go as far as starting a website for their live streams.
There is greater control and they have the right to their own content and free speech over what they choose to broadcast. Furthermore, as a business, you can start monetizing your video content straight away as opposed to waiting to be monetized by certain 3rd Party Platforms. Streamers can also choose a White-Label platform like WpStream to add their own logo to their live streams and bring awareness to their brand.
When you create your own website, you also have a better idea about your viewer’s demographics, their interests, what they want to see, and curate your content based on that. This leads to more conversions and you can use Call To Actions (CTAs) to direct viewers to other events, joining your newsletters, or purchasing other virtual events/products from your website.
Trends and statistics
- Streaming increased by 21% globally between Q3 2020 and Q3 2021.
- 44% of live streaming video viewers said they watch less TV as a result of live streaming.
- 80% of consumers would rather watch a live video from a brand than read a blog.
- 15% of people ages 18 to 34 watch live-streamed videos several times per day.
- 36% of enterprise streamers say their revenue has increased since they started live streaming their corporate events.
For more trends and statistics for 2022, check out this article.
Setting up your live streaming website
1. Create a plan
You need to consider who your target audience is, your demographic, what kind of subject you are tackling, research on the subject, and how to best approach it. If you are already an established brand and have been using Google Analytics, that is the best place to start.
Next, consider why you want to live stream. If you’re using live streams to build brand awareness, it’s a good idea to add a new page to an existing site. That way, viewers will have the opportunity to browse through your other content. If you’re using web streaming as a service model or if you’re using professional video hosting for paid virtual streaming events, you’re likely better off building a new site.
Whichever path you’re going on, it is always recommended that you speak to a professional website developer to guide you or even assist your the whole production. Although WordPress has made it simpler by including the ‘Drag and Drop’ features, you may still need to go a step forward to personalize your website the way you want to.
2. Set up your equipment
Setting up a broadcast requires minimal equipment and depending on the level of live streaming you would like to achieve, you will also need extra lighting and noise cancelling materials.
- Video Cameras
- Audio Equipment
- Mixing Equipment
- Mobile Live Streaming Equipment
- Video Streaming Accessories
- Content Delivery Networks (CDNs)
3. Choose a Live Website Streaming Video Platform
WpStream provides you with a platform to start a live stream on website. Through live streaming, you can start creating Video-on-Demand and Pay-Per-View videos. With an affordable and user-friendly experience, you are able to display your skills and talents. Each of the subscription plans are carefully set up and your business will have an ideal plan calculated based on your streaming needs.
WpStream can be used on any WordPress website and it is possible to stream using specialized RTMP broadcast software such as OBS, WireCast, vMix, Zoom, etc. To guide you, we have numerous video tutorials on our YouTube channel. Choose to monetize your sessions with WooCommerce or offer them for free.
Set it up a streaming website similar to Netflix with a global subscription model or multiple subscription plans where you can rent or sell live streams and on-demand videos. You will find that as a business owner, you can start monetizing your videos from the get-go. With Platforms such as YouTube and Instagram, you will need to reach a certain viewership to start making money. Not only that, but your profits will depend on the ads. With WpStream, there will be no ads on you live streams (unless you choose to add your own). Moreover, if you are already an established company with multiple employees that plan to stream, you can also allow them (regular users) to broadcast on your WordPress website via the front-end.
4. Secure a Reliable Internet Connection
Broadcasters also need a reliable, fast internet connection to produce a high-quality live stream. Most cable internet speeds are sufficient for web streaming. Wi-Fi is another option but less reliable, so we recommend using it if you have no other live streaming options. However, both of these options are superior to cellular data.
There are some minimum upload speed requirements related to internet connection based on the video quality you’re aiming for. If you want a higher live stream video quality, you need a faster internet connection. We recommend an upload speed of at least half the quality at which you plan to stream.
Conclusion: Start Live Streaming Today
No matter where you start, it is important that live stream on website. The biggest brands – such as Jimmy Choo and Walmart have been creating live streams on their websites to drive sales. Although there isn’t a guarantee, we have found that diversification and trial and error is what works.
Instead of focusing on 3rd Party Platforms like YouTube and Facebook, white-label streaming on WordPress gives you more freedom. You can also start monetizing your live streams and On-demand videos from the get-go and post to your hearts desires. WpStream is available to anyone with a WordPress website and you can start your free trial today, no credit card required!